Introducing The Ethical Hedonist
Let’s get one thing straight right from the beginning. I’m a hedonist, not a green goody two shoes. I’ve been a green goddess (but not a perfect one) since I was seventeen – dressing up in second hand Hussar coats (a la Jimi Hendrix) and rare satin and lace evening gowns because they had stories to tell; I never did get the idea of Topshop and I could daydream that I was a femme fatale in a Chandler novel. Anyone for a slice of angel cake? Then I discovered a tiny little organic bakery in Wales where the cakes and bread tasted like manna, not glue and sawdust, and if four people were waiting to be served in the tiny jewel box shop, it felt crowded. This was my eureka moment. I can still taste the sweet, sticky cinnamon and burnt dark muscovado sugar in the wholemeal Chelsea bun. That’s when I became an Organic Girl; it just made perfect sense and, besides, I swoon at the prospect of a sublime piece of cake.
So why am I here? To talk and enchant you about being an ethical and organic girl. It’s my life and I want to share it with you. I am going to show you gorgeous ethical and organic ways to live like a Princess and be kind to the planet. But I am not going to preach. I prefer to inspire by being a modern Sheherazade (no, not the one who married a Goldsmith). Being ethical doesn’t mean life can’t be fun, alluring, tantalising or a bit naughty. One day I might be talking to Sienna (Miller) about the importance of buying cute, green knickers. The next I might pick up the phone and talk to my absolute favourite eco-warrior, Ted Danson. He’s smart, knows how to make a girl laugh out loud and when he isn’t being deliciously wicked in the hit drama Damages, he is eloquently highlighting the need to take action to protect the worlds oceans through his charity – www.oceana.org – sign up now! This is just a taste of what is to come. It’s going to be fun, intimate and action packed. Look out for my scoops on – the finest beauty alchemists, campaigning princes, luscious chocolate, (move over Green & Black), wild fisherman, alluring style, great escapes, slow food and fast good food, farming heroes, biodynamic wine and champagne, green shoe smiths called Galahad (honestly), to rainforest revolutionaries; it will the best of everything – ethically.
I can thoroughly recommend the National Portrait Gallery on a Monday morning. Go and gaze at portraits of kings, heroes, adventurers, warriors, poets and romantics… people like Lord ‘mad, bad and dangerous to know’ Byron.
Anyway, I hope I will inspire you with my escapades and ideas for living like a Princess on the budget of a church mouse – I am going to show you how to feed your imagination and learn to enjoy a new culture of ethical decadence, thrift, ingenuity and saving up for treats and maybe you would like to join me in the Emerald Revolution.
The Ethical-Hedonist






{ 5 comments… read them below or add one }
What a a fantastic blog! I love all things green, so it always gladdens my heart to see others who are so passionate about it too. I look forward to following your ethical escapades…
Love the title of your blog, and the sheepskin coat. I have wishlists on my blog too.
What a joy to read such a great piece of writing!! Absolutely loved it. Keep it up. I wan to read the book!!
I love the website.
Cassie xx
Wow, Alison, I have to say what a great website you have here, I have been thoroughly engrossed in it for the past two hours!
I can’t wait to get the newsletter I’ve signed up to as well!
All the best
Amy x